TE 466 - High-Tech Venture Marketing

Course Description

Cornerstone marketing concepts for innovators and engineers to enable analysis of products and technologies from a marketing perspective: engineering product development and adoption life cycle; objectives and strategies; marketing management; communication skills; sales process and tactics; special considerations for new high-tech engineering products and innovations.

Additional Information

Course Syllabus Example

*Please note that this course counts towards the MENG Professional Development coursework.

Fall 2017 schedule

TitleRubricSectionCRNTypeHoursTimesDaysLocationInstructor
High-Tech Venture MarketingTE466A56791LCD21700 - 1850 T  1310 Digital Computer Lab Shahbaz S. Gill
High-Tech Venture MarketingTE466ONL60410ONL -    Shahbaz S. Gill