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TE 466 -

Course Description

Cornerstone marketing concepts for innovators and engineers to enable analysis of products and technologies from a marketing perspective: engineering product development and adoption life cycle; objectives and strategies; marketing management; communication skills; sales process and tactics; special considerations for new high-tech engineering products and innovations.

Additional Information

Course Syllabus Example

*Please note that this course counts towards the MENG Professional Development coursework.

Summer 2018 schedule

Technology Entrepreneur Center

Engineering at Illinois

351 Coordinated Science Lab, MC-228
1308 W. Main Street
Urbana, IL 61801
217-244-3124
tec@illinois.edu

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