TE 466 - High-Tech Venture Marketing
Cornerstone marketing concepts for innovators and engineers to enable analysis of products and technologies from a marketing perspective: engineering product development and adoption life cycle; objectives and strategies; marketing management; communication skills; sales process and tactics; special considerations for new high-tech engineering products and innovations.
ONC = Online, for students on campus
ONL = Online, for off-campus students taking only online classes
View the TE 466 syllabus.