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TE 466 - High-Tech Venture Marketing

Course Description

Cornerstone marketing concepts for innovators and engineers to enable analysis of products and technologies from a marketing perspective: engineering product development and adoption life cycle; objectives and strategies; marketing management; communication skills; sales process and tactics; special considerations for new high-tech engineering products and innovations.

ONC = Online, for students on campus
ONL = Online, for off-campus students taking only online classes

Additional Information

View the TE 466 syllabus.

Fall 2020 schedule

TitleRubricSectionCRNTypeHoursTimesDaysLocationInstructor
High-Tech Venture MarketingTE466A56791LCD21700 - 1850 T  103 Transportation Building Shahbaz S. Gill
High-Tech Venture MarketingTE466ONC69709ONL -    Shahbaz S. Gill
High-Tech Venture MarketingTE466ONL60410ONL -    Shahbaz S. Gill

Technology Entrepreneur Center

The Grainger College of Engineering

351 Coordinated Science Lab, MC-228
1308 W. Main Street
Urbana, IL 61801
217-244-3124
tec@illinois.edu

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