TE 598 HS

Subject offerings of innovation, creativity, technology and entrepreneurship intended to augment the existing curriculum. See class schedule or departmental course information for topics and prerequisites. Course Information: May be repeated in the same or separate terms for unlimited graduate hours if topics vary.

This class explores the common characteristics of messages that influence people to change their behavior. It follows the framework in the book, "Made to Stick", by Chip & Den Heath and consists of brief and fund exercises designed to hone those skills. This course is valuable to everyone, but especially useful for innovators who must pitch their ideas to partners, investors and customers.

This class explores the common characteristics of messages that influence people to change their behavior. It follows the framework in the book, "Made to Stick", by Chip & Den Heath and consists of brief and fund exercises designed to hone those skills. This course is valuable to everyone, but especially useful for innovators who must pitch their ideas to partners, investors and customers.

View the TE 298/598 Communication for Tech Innovators syllabus.

6/16/2020