TE 468
TE 468 - Transforming Marketing with AI
Spring 2026
| Title | Rubric | Section | CRN | Type | Hours | Times | Days | Location | Instructor |
|---|---|---|---|---|---|---|---|---|---|
| Transforming Marketing with AI | TE468 | A | 77964 | ONL | 2 | 1500 - 1650 | M | Marc Bivona | |
| Transforming Marketing with AI | TE468 | ONL | 77965 | ONL | 2 | 1500 - 1650 | M | Marc Bivona |
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Official Description
Cutting-edge use of artificial intelligence (AI) in marketing for technology ventures. How AI can revolutionize entrepreneurial marketing in targeting, personalization, content creation, analytics, optimization, customer service, sales, research, and ethics. Weekly examination of real-world case studies where leading companies harness the power of AI, supercharging their marketing efforts. Recognize how AI can be used to create more effective and efficient marketing campaigns in engineering entrepreneurship.