TE 466 - High-Tech Venture Marketing
|High-Tech Venture Marketing||TE466||OC1||39725||OD||2||1400 - 1550||T R||Marc Bivona|
|High-Tech Venture Marketing||TE466||ONL||40000||ONL||2||1400 - 1550||T R||Marc Bivona|
Cornerstone marketing concepts for innovators and engineers to enable analysis of products and technologies from a marketing perspective: engineering product development and adoption life cycle; objectives and strategies; marketing management; communication skills; sales process and tactics; special considerations for new high-tech engineering products and innovations. Course Information: 2 undergraduate hours. 2 graduate hours. Credit is not given for both TE 466 and BADM 365.